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Cosima Vogel

Founder & CEO

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Have you ever wondered why some articles are immediately cited by AI tools like ChatGPT, while others vanish into the digital void? The answer rarely lies in the length of the text or the number of keywords.

The currency of the future is context, not just content. To be visible in the new era of search, we must stop writing for 2010 search engine bots and start structuring content for Large Language Models (LLMs).

Before we write a single word, we must understand what moves the target audience. For an AI-SEO strategy, classic search volume is not enough. We need to understand the “Intent”—the intention behind the search.

Our analysis of thousands of search queries in the SaaS sector shows a clear distribution:

Distribution of Search Intent in the AI-SaaS Environment

Key Insight: Over 50% of search queries are purely informational. Users want to understand how AI-SEO works before they buy. If you don’t provide answers here, you will be ignored later during the purchasing decision.

Good content solves problems. But which problems are the most urgent? We analyzed the “Pain Points” of SEO managers and ranked them by urgency. Your content strategy must address exactly these points.

Based on this data, three clear thematic pillars emer

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